How the AI designs and writes for you
When our AI writer, or an agent connected through MCP, builds an email or a landing page for you, it follows one shared guide for design and copy. It is a set of recommendations: your own design and words always win.
Steps
- Emails: one message and one main button, short paragraphs, a subject that says what is inside and a preheader that continues it. Button text names the action, for example Book a fitting.
- Landing pages: one goal per page, the main action visible on the first phone screen, a clear type scale and a restrained palette from your brand.
- Proof and numbers are only ones you supplied. The AI never invents a discount, a price, a date, a statistic, a testimonial or a client logo.
- Images carry alt text and never hold the words of the message, so the email still reads with images off. Charts and infographics label every number and its source.
- Hebrew content is right to left, with phone numbers and addresses left to right, and no em dash or exclamation mark. A Hebrew marketing email's subject opens with the word פרסומת.
- Nothing here blocks a send or a publish. The required checks (consent, legal pages, accessibility, the subject-line law) are separate and still apply.
- MCP: site_guidelines with include design and copy returns the site guide; list_block_kinds returns the email guide in craft, before write_campaign or edit_campaign_design.
Questions
- Will the AI change a design I made?
- No. The guide is applied inside your design. Where your choice differs from a recommendation, your choice is kept.
Updated 2026-10-30 · llms-full.txt