Campaigns
A one-off text to a segment: a sale, an event or a launch. A campaign is created as an SMS campaign from the start, previewed with its segment count, and sent only after a person approves it.
SMS marketing
SMS marketing that sends from your business name and counts every segment before you pay
EmailPro sends SMS campaigns, automated texts and one-time codes to the same contact list that receives your email. Texts go out under a sender name registered for your business, the editor counts the exact number of billable segments while you type, and a reply asking to stop removes the person from every channel at once, not only from texts.
- 160 / 70
- characters in a single segment: 160 in plain Latin text, 70 once a message carries Hebrew, Arabic or an emoji
- 5 minutes
- lifetime of a one-time code, with five attempts and a send path that skips the campaign queue
- 1 opt-out
- a stop reply removes the person from SMS, email and WhatsApp in the same moment
What can you send by SMS?
Four kinds of message, one list and one consent record.
Automated texts
A text as one step of an automation: an order confirmation, a reminder before an appointment, or a nudge to people who did not open yesterday's email. The expensive channel reaches only the people the cheaper one missed.
One-time codes
Verification codes through a two-call API: request a code, then check it. Codes live five minutes, allow five attempts, and a new request cancels the previous one. They are sent at once, never behind a campaign.
Replies
Texts that come back are recorded on the contact. A stop reply in English or Hebrew opts the person out of every channel, and the change is written to the audit log with the message that caused it.
How many characters fit in one SMS segment?
Text messages are billed per segment, not per message. Latin text uses the GSM-7 encoding; a single Hebrew, Arabic or emoji character switches the whole message to UCS-2, which holds fewer characters.
| Message | First segment | Each further segment | A 200-character message |
|---|---|---|---|
| Plain Latin text (GSM-7) | 160 characters | 153 characters | 2 segments |
| Hebrew, Arabic or any emoji (UCS-2) | 70 characters | 67 characters | 3 segments |
The editor counts the shortened unsubscribe link at its real length, so the number on the screen is the number that is billed.
How do you start sending SMS from EmailPro?
Request a sender name
Carriers will not show a business name until it is registered with them. You request the name in settings, and until it is approved your texts go out under the platform's own registered sender identity.
Confirm SMS consent
Consent to email is not consent to texts. Each contact's consent is stored per channel with its date and source, and campaigns go only to people who said yes to SMS.
Write and check the count
Write the message, add the unsubscribe link and watch the segment count. Quiet hours hold a marketing text until the morning instead of sending it at night.
Approve and send
The same human approval as an email campaign, then a delivery report for every recipient. Replies arrive on the contact record.
Why SMS and email belong on one contact list
Most businesses that text their customers keep the numbers in one tool and the email addresses in another. The two lists drift: a person unsubscribes from email and keeps receiving texts, or a complaint arrives and nobody can show when and where that person agreed to receive marketing. Keeping both channels on one contact, with consent stored per channel, removes both problems.
It also changes what an automation can do. A flow can send an email first and a text only to the people who did not open it within two days, so the channel that costs more per message is spent only where the cheaper one failed. Quiet hours and holiday rules apply to texts exactly as they apply to email.
Texts to Israeli numbers go through a dedicated Israeli carrier, and texts to other countries through an international carrier; the route is chosen per number. As a paid add-on, switched on for the workspace on request, a business with its own account at our Israeli carrier can send from its own number and be billed by the carrier directly, while every rule about consent, quiet hours and opt-out stays the same.
When is EmailPro SMS the wrong choice?
Three situations where another tool, or another channel, will serve you better.
You need picture or video messages
EmailPro sends text messages. There is no MMS: if your campaign depends on an image arriving inside the message, use email or an approved WhatsApp template with media instead.
You need a business name on day one
Registering a sender name with the carriers takes some working days, and some countries do not allow alphanumeric sender names at all. Until the name is approved, texts go out under the platform's registered sender identity rather than your brand, which affects how many people recognise them.
Your list has no SMS consent
If your contacts agreed only to email, you cannot text them marketing. Collect SMS consent first with a form or at checkout; a text to people who never agreed is the fastest way to complaints and blocked sender names.
Clear answers
SMS marketing: common questions
Try it on your own customers
Open an account, import a list with its consent records and connect one channel. Nothing is sent until a person approves it.
Open an account
